A Copywriter’s Writing for SEO
A Copywriter’s Guide to Writing for Semantic SEO Search engines are getting smarter. So much so, that the artificial intelligence (AI) built into Google and other search giants isn’t only picking up your keywords but also understanding nuance. The objective of search engines has historically been to serve the most relevant information to users, and with advanced search engine intelligence, search results are becoming more tailored to the user making the query. So, how does your business maintain a competitive edge and remain in Google’s good graces – and the top of search engine results pages (SERPs)? Semantic SEO: Where Search Engine Optimization Is Going Search engines have evolved to not only recognize when you are intentionally writing for search engine optimization rather than writing for the end-user. Because Google and other search engines are now ranking websites in order of how relevant and valuable they are to the user, web crawlers are now relying on contextual c...